主讲人简介：余伊琦，复旦大学管理学院市场营销学系副教授。北京大学光华管理学院博士，耶鲁大学管理学院访问学者。研究兴趣为消费者行为与决策。多项研究成果发表在国内外重要心理学和管理学期刊，主持并参与多项国家自然科学基金课题和企业横向课题。目前为本科生、硕博生、MBA学生讲授《营销管理》、《行为研究方法》和《消费者行为》等课程。
讲座简介：
In today’s increasingly complex environment, people often possess multiple self-aspects, which can have profoundly impact on their personal experiences and social perceptions. I present two projects that explore its consequences. The first project investigates how and why signaling multiple identities (vs. a single identity) influences social perception. The second project, proposes and finds that the experience of decreased self-concept clarity, arising from the incompatibilities among one’s multiple self-aspects, increases consumers’ superstitious consumption.